Get into Marketing
BELIEVE in YOURSELF and INVEST in YOUR FUTURE
| Designed for: |
Those who wish to gain an introduction to marketing principles |
| Prerequisites: |
Experience of using Windows, Word and Excel to proficient level together with Publisher 2003. Some experience of using the Internet and Mail Merge. |
| Objectives: |
To teach the basics of marketing. |
Benefits
- Learn an introduction to marketing principles
- The flexibility and value of a self-study course designed to enable you to work at your own pace
- A personalised workbook to use as a reference guide on completion of the course
- The opportunity to gain the widely recognized Pitman Training Certificate
Course Content
- Lesson 1: The importance of marketing, company case studies , market research, competitor research
- Lesson 2: The product life cycle, product strategy, place strategy, pricing strategy, promotion strategy
- Lesson 3: The importance of advertising, creating an ad, different direct marketing techniques, press releases
- Lesson 4: Marketing on the World Wide Web, attending and exhibiting at trade shows
- Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing
Duration
| Course Duration: |
10-12 hours |
| What Next: |
Introduction to HTML
Dreamweaver |
Our Guarantee
Over 50,000 students per year take one of our courses. Our unique training system has been proven to work with over 98% who complete achieving a pass.
To show how confident we are in our product we guarantee:
- To give you a no quibble, full refund should you not be 100% happy following your 1st session.
- To allow you to re-sit the training and exam at no additional cost, should you not pass 1st time.
- To allow you to come back at anytime after you’ve completed the course for a free refresher. We understand that you frequently may learn a skill that you then find you don’t use for a while.
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